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Mercedes 60
Independent on Sunday, The, Aug 5, 2007
Ever wondered why poshed-up Jaguars are called Daimlers, even though Gottlieb Daimler built Mercedes? We have to go back to the Mercedes 60 of 1903. Built by Daimler (he of the world's first internal combustion engine) and Wilhelm Maybach (he of those super- limos, much loved by Saudi royalty), the 60 was a high-performance, two-seater that lacked a roof, doors or any discernible body work, but it excelled in the nascent world of motor sports.
It was developed at the behest, and with the cash, of industrialist Emil Jellinek, who had a daughter - Mercedes. As Daimler had licensed his name to UK dealers, Jellinek insisted the 60 carry her name in France. Due to other complicated licensing deals, her name was used across Europe for all Daimler cars built from 1908. In 1924, Daimler aligned with Karl Benz to build Mercedes-Benz cars, while the UK Daimler licence was bought by Jaguar, in 1960.
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