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Sign of the Financial Times
Independent on Sunday, The, Jul 15, 2007
Tags: Financial Times, MARKETING, video
LAST YEAR the 'Financial Times' announced with great fanfare that it had hired a company called ROO Media to provide a series of exclusive five-minute interviews with top business leaders, called View from the Top. A great success too - the pink'un's video traffic quadrupled. Despite that, ROO has discontinued its association with the 'FT'.
Could it have anything to do with ROO being part-owned by Rupert Murdoch, who has set his chops on acquiring the paper's global rival, 'The Wall Street Journal'?
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