Experience architecture: A framework for designing personalized customer interactions

Design Management Journal,  Spring 2001  by Rose, David

• E-mail
• Print
• Link

Find related articles at www.dmi.org with these keywords (see page 84): customization, brand experience, strategy, e-commerce, Internet

by David Rose

David Rose works in the Innovation Center, a "do tank" for digital business consulting firm Viant Corporation. The Innovation Center team prototypes how technology will affect the way people live and work in the future. Rose also teaches a popular course on information visualization at Harvard University's Graduate School of Design. He has been featured as a speaker at industry conferences such as Living Surfaces (hosted by the American Center for Design), TED, SIGCHI, and Internet World. Before joining Viant, he founded Interactive Factory, a newmedia design firm. Interactive Factory specializes in broadband applications and smart toys, including the award-winning Lego Mindstorms Robotic Invention System. Rose holds a master's degree in psychology from Harvard University and has studied interactive cinema at MIT's Media Lab.

Copyright Design Management Institute Spring 2001
Provided by ProQuest Information and Learning Company. All rights Reserved