Consumer response to retail stockouts

'Same reference as note 3.

Uyde K. Walter and John R. Grabner, "Stockout Models: Empirical Tests in a Retail Situation," Journal ofMarketing 39 (July 1975): 56-68.

'Harvey N. Shycon and Christopher R. Sprague, "Put a Price Tag on Your Customer Servicing Levels," Harvard Business Review (July-August 1975): 71-78.

"lp. Charlton and A. S. C. Ehrenberg, "An Experiment in Brand Choice," Journal ofMarketing Research 13 (May 1976): 152-160.

"William H. Motes and Stephen B. Castleberry, "A Longitudinal Field Test of Stockout Effects on Multi-Brand Inventories," Journal oftheAcademy ofMarketing Science 13 (4) (Fall 1985): 54-68.

"Philip B. Schary and Boris W. Becker, "The Impact of Stock-Out on Market Share: Temporal Effects," Journal of Business Logistics 1 (1) (1978): 31-44.

"Philip B. Schary and Martin Christopher, "The Anatomy of a Stock-Out," Journal of Retailing 55 (2) (Summer 1979): 59-70.

"Paul H. Zinszer and Jack A. Lesser, "An Empirical Evaluation of the Role of Stock-Out on Shopper Patronage Processes," in Marketing in the 80's: AMA Educators Conference Proceedings (1980): 221-224.

"Paul Farris, James Olver and Cornelius de Kluyver, "The Relationship Between Distribution and Market Share," Marketing Science Institute Report (88-103) (May 1988).

"Larry W. Emmelhainz, Margaret A. Emmelhainz, and James R. Stock, "Logistics Implications of Retail Stockouts," Journal of Business Logistics 12 (2) (1991): 129-141.

"Katherine Straughn, "The Relationship Between Stock-Outs and Brand Share," Ph.D. diss., Florida State University (1991).

"Subramanian Balachander and Peter H. Farquhar, "Gaining More by Stocking Less: A Competitive Analysis of Product Availability," Marketing Science 13 (1) (Winter 1994): 3-19. "Same reference as note 2.

:Same reference as note 3.

"In a rare coincidence, under the no-stockout condition in Table 2, variables "availability of advertised items" and "employees are quick to help" have exactly the same mean and standard deviation, even though they have different frequency distributions and a correlation coefficient of .2768.

"Takeshi Amemiya and James L. Powell, "A Comparison of the Logit Model and Normal Discriminant Analysis When Independent Variables Are Binary," Technical Report No. 320, Institute for Mathematical Studies in the Social Sciences, Stanford University (1980).

"Daniel L. McFadden, "Conditional Logit Analysis of Qualitative Choice Behavior," in Paul Zarembka, ed., Frontiers in Econometrics, New York: Academic Press (1974): 105-142.

'"For an overview of Newton's method, see, for instance, Takeshi Amemiya, Advanced Econometrics, Cambridge: Harvard University Press (1985): 137-138.

by

Walter Zinn

The Ohio State University

and

Peter C. Liu

University of Miami

ABOUT THE AUTHORS

WALTER ZINN is Associate Professor of Marketing and Logistics at The Ohio State University. He is the former Systems Section Editor of the Journal of Business Logistics. He recently edited a Special Section on Logistics, Marketing and Supply Chain Strategies for the same journal. Dr. Zinn earned MBA and Ph.D. degrees from Michigan State University. His research interests focus primarily on the impact of customer service policies on the determination of safety stocks. Professor Zinn is also interested in logistics in South America issues. His research has been published in academic journals such as the Journal ofBusiness Logistics, European Journal ofBusiness Logistics, European Journal ofOperational Research, Journal of the Operational Research Society, and The International Journal of Logistics Management. As an additional scholarly activity, Professor Zinn recently completed two studies for the World Bank, both discussing Supply Chain Management problems generated by imperfections in public policy. Professor Zinn is also a member of the Editorial Review Board of the Journal of Business Logistics and The International Journal of Logistics Management.