Maui General Store, Inc. Commences Black Pearl Jewelry Sales With The Ritz-Carlton And Four Seasons Hotels And Resorts

Maui General Store, Inc. (OTC: MAUG), a merchandiser of island products, announced that its wholly-owned subsidiary, Hana Pearl Inc., has placed its unique Tahitian black pearl jewelry for sale at The Ritz-Carlton, Maui resort shops. The jewelry, which retails for $3,000 to $30,000 US, will generate immediate sales revenues for Maui General Store, Inc.

It was further announced that Maui General Store has entered into an agreement with Four Seasons Hotels and Resorts to sell their unique black pearl jewelry in all eight of their Hawaiian locations. Four Seasons Hotels and Resorts is the premier luxury resort brand in the Hawaiian Islands, from their 300 room resort at Historic Ka'upulehu on the Big Island of Hawaii, to their 243-room resort on Maui's South Coast.

Heading the Hana Pearl division is Ms. Patricia Cabellon, who brings nearly thirty years' experience with fine art and jewelry to Maui General Store, including a seven-year tenure with the renowned jeweler Bulgari, located on Manhattan's Fifth Avenue. Along with developing a reputation for strong sales and promotion, Ms. Cabellon also completed an accreditation course in gemology at the Gemological Institute of America, and received its prestigious certification.

Maui General Store, Inc. is aggressively seeking further acquisitions of revenue-generating "island lifestyle" companies that fit their business plan. "We are very excited about our move from a developmental stage company to a revenue-generating company and look forward to future announcements of our expansion," stated Richard Miller, President and CEO.

Maui General Store, Inc. recently announced an exclusive licensing agreement with Baby Buddha Inc., a designer and manufacturer of innovative clothing for children that embodies Asian/Eastern influences. Maui General Store, Inc. is currently finishing a marketing plan for the introduction of this clothing line and will make announcements as progress develops.

For further information on Maui General Store, Inc., please visit our website at www.MauiGeneralStore.com.

Investor information can be directed to: 866/THE-APPLE or 866/843-2775.

This news release contains "forward-looking" statements. These statements involve risks and uncertainties that could cause actual results to differ materially from current expectations. There is no assurance the above-described transaction will be completed. There can be no assurance of the ability of a company to achieve sales goals, obtain contracts or financing, consummate acquisitions or achieve profitability in the future. The above and additional factors are discussed in detail in the company's filings with the S.E.C.