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Industry: Email Alert RSS FeedMolson introduces caffeinated beer in Canada
Modern Brewery Age, March 21, 2005
Tags: Leadership, Molson, Molson Coors Brewing Co., Strategy
Molson Coors Brewing Co. will introduce a caffeinated beer called Molson Kick next week in Ontario, Quebec and Western Canada, and in the Atlantic provinces on April 1. It will be sold in a 355ml aluminum bottle package as well as cans.
"Molson Kick truly is an evolution in beer," Molson vice-president Gino Cantalini said in a news release. "Creating a smooth-tasting, premium lager with guarana is one more way for Molson to offer innovation and variety to Canadian beer drinkers."
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