Miller hires new media and marketing executive

Modern Brewery Age,  March 20, 2006  

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Miller Brewing Co. has announced the hiring of Jackie Woodward as vice president--programming, media and marketing assets. The move comes as the Milwaukee brewer is in the midst of reorganizing its marketing operation.

In an internal memo, Miller CMO Tom Long told employees that the brewer's marketing operation has been renamed the "programming, media and marketing assets" unit. In the memo, he wrote that the renaming reflects "the scope of the work the team will be managing and signals the importance of managing our market assets to drive brand equity, increased sales and key business partnerships."

Woodward, who starts April 3rd, previously worked for the McDonald's fast food chain. At McDonald's, Woodward specialized in sports marketing, and worked on the ad effort for the '06 Winter Olympics.

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