New cold beer technology

Modern Brewery Age,  May 30, 2005  

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Icefloe Technologies Inc. has announced today that it has achieved a "technological breakthrough" with its patent-pending "Tower Booster."

"The Tower Booster is a highly efficient heat exchange mechanism that is housed in a beer tower," explained Wayne Newson, icefloe President and CEO. "By providing a final flash chilling to draft beer just prior to its release from the tower spout, the Tower Booster produces the coldest beer in the bar and provides customers with beer that is poured at sub zero temperatures--the ultimate cold beer experience."

"A Tower Booster can be housed in a branded beer tower and, as such, provides a point of meaningful competitive advantage for a brewery and/or its brand in the critical, trial intensive on premise environment" observed Phil Carter, icefloe EVP.

According to Icefloe, the technology is currently in use by the Molson Coors Brewing Co. Molson Canadian Sub Zero was introduced into the licensee market in March, 2005, with the first installations completed in Canada.

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