Paulaner Octoberfest POS

Modern Brewery Age,  May 30, 2005  

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Paulaner is preparing for the two-month Oktoberfest selling season in the United States with new POS material aimed at recreating the feeling of Munich's Oktoberfest. The theme for Paulaner's Oktoberfest campaign is "Getinonit!" and this headline will appear on POS. Importer Star Brands says that combining the words "Get in on it," emphasizes the brand's German roots, given the tendency in the German language to combine small words to form larger words.

"The Oktoberfest season is an opportune time for both established and new accounts to leverage Paulaner's connection to the world-renowned event in Munich," said Mary Anschutz, brand manager for Paulaner at Star Brand Imports. On-premise POS includes banner rolls and Tshirts, coasters, menu cards, and case cards.

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