All About Beer "shelf talkers" to be offered

Modern Brewery Age,  March 14, 2005  

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As mentioned in last week's edition, All About Beer Magazine has launched a new program to encourage consumers to sample specialty and craft beers. The publication will offer retailers access to critiques of various beers, drawn from AAB articles. Every two months, when a new issue arrives, program participants will receive at least a dozen four-color BeerTalkers, complete with review, beer label and a place for the price.

All About Beereditor Julie Bradford notes that the wine industry has been a big user of shelf talkers. "However, as the number of beer brands and styles has expanded, the beer shelves have been devoid of any consumer-friendly information," she says. "BeerTalkers fill that gap."

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