Coors up in quarter, down for the year

Modern Brewery Age,  Jan 10, 2005  

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Adolph Coors Co., has said that U.S. sales volume to wholesalers increased 4.2 percent during the fourth quarter. The company attributed the boost to growth from the Blue Moon and Zima XXX brands.

Coors said sales to retailers from wholesalers rose 0.8 percent during the 13-week period ended Dec. 26.

In Coors' Americas division--which includes the United States, the Caribbean, Latin America, and Asia--sales volume to wholesalers during the fourth quarter increased 4.2 percent. Wholesaler sales to retail increased 1 percent.

Coors' sales volumes also got a boost in the quarter from the introduction of Aspen Edge earlier this year and easier comparisons given the supply-chain issues the company faced in 2003, Coors chief executive officer Leo Kiely said in a news release.

However, for the 52-week period ended December 26, 2004, U.S. sales volume fell 0.8 percent and sales to retail decreased 0.2 percent compared to full year 2003, the company said.

In the Coors Americas segment, which includes sales in the United States, as well as the Caribbean, Latin America and Asia market areas, the company's sales volume for 2004 fell 0.7 percent and sales to retail decreased 0.3 percent.

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