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Industry: Email Alert RSS FeedProcter & Gamble Co. teamed up with toy maker Hasbro to feature trivia from Hasbro's Trivial Pursuit Junior board game on Pringles potato chips
Drug Store News, June 21, 2004 by Michelle L. Kirsche
Procter & Gamble Co. teamed up with toy maker Hasbro to feature trivia from Hasbro's Trivial Pursuit Junior board game on Pringles potato chips. The new Pringles Prints will feature six different categories of trivia questions and answers printed with food coloring on the chips. Pringles Prints will be available in original flavor in full-canister and Snack Stacks sizes with the same suggested retail price as regular Pringles.
Pringles Prints Trivial Pursuit Junior chips will hit shelves in August. This month, the company is introducing Pringles Prints Fun Facts, Animal Facts and Jokes. The launch will be supported with a multimillion-dollar marketing campaign, including TV advertising and new packaging.
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