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Industry: Email Alert RSS FeedDr Pepper/7UP
Drug Store News, April 7, 2003
Dr Pepper/7UP last month introduced Raging Cow, a new single-serve, milk-based beverage. Positioned toward a hip, young adult consumer, Raging Cow comes in pina colada chaos, jamocha frenzy, berry mixed up, chocolate caramel craze and chocolate insanity and retails for a suggested $1.49 per 14-ounce bottle.
COPYRIGHT 2003 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT 2008 Gale, Cengage Learning
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