Joint, women health shine in flat supplement category

Drug Store News,  March 5, 2001  by Bruce Buckley

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                        Multivitamins gain ground,
                        single-letter sales decline
              Total F/D/M             Food                Durg
              Dollar sales   %    Dollar sales   %    Dollar sales   %
                in 000s    change   in 000s    change   in 000s    change
Adult
 multivitamin   $698,593     2.1%   $193,646     2.6%   $248,392    -4.6%
Children
 multivitamin    132,108     7.0      49,224     3.1      31,085    -4.7
Vitamin A & D     30,947    -9.3       8,109    -4.9      14,454   -11.8
Vitamin B         80,722    -2.0      18,968    -1.2      36,901    -4.9
Vitamin
 B-complex        85,333    -5.5      25,522    -2.5      36,900   -10.8
Vitamin C        193,391   -17.0      61,787   -13.8      76,289   -19.6
Vitamin E        314,095   -16.2      78,327   -10.9     127,343   -17.2
                  Mass
              Dollar sales   %
                in 000s    change
Adult
 multivitamin   $256,555     9.3%
Children
 multivitamin     51,800    20.2
Vitamin A & D      8,384    -8.8
Vitamin B         24,854     1.9
Vitamin
 B-complex        22,911     0.7
Vitamin C         55,315    16.7
Vitamin E        108,426   -18.4
Source: Information Resources Inc.
for the 52 weeks ended Jan. 7, 2001.
                     Joint and heart segments bolster
                           sales in non-herbals
                Total F/D/M             Food                Drug
                Dollar sales   %    Dollar sales   %    Dollar sales   %
                  in 000s    change   in 000s    change   in 000s    change
Acidophilus       $12,155     14.5%    $3,194     16.4%    $5,446      8.1%
Amino acids        22,724      9.1      5,753      0.3     10,476     11.4
Glucosamine
and chondroitin   368,553     25.6     49,860     56.0    160,033     20.4
Co-enzymes
 and Q-10          48,311     14.2      7,908     21.1     16,571     24.4
 co-enzymes
Fish oil/          17,379     25.0      3,012     26.4      6,835     11.9
 fatty acids
Gelatin            23,480    172.3      9,317    106.9      6,033    259.7
Melatonin          26,631    -14.2      6,044    -10.4     14,167    -15.7
                    Mass
                Dollar sales   %
                  in 000s    change
Acidophilus        $3,515     23.9%
Amino acids         6,495     14.0
Glucosamine
and chondroitin   158,661     23.3
Co-enzymes
 and Q-10          23,832      6.2
 co-enzymes
Fish oil/           7,532     39.3
 fatty acids
Gelatin             8,129    232.6
Melatonin           6,419    -14.4
Source: Information Resources Inc. for the
52 weeks ending Jan. 7, 2001.
     Herbal sales mixed across food, drug and mass; non-herbals strong
                   Total F/D/M                      Food
                  Dollar sales    % change  Dollar sales % change
                       in 000s                   in 000s
Category total-
 supplements          $3,298.1(B)     -3.2%     $806,117     -1.5%
 and vitamins
Total herbal-          590.953       -15.1       140,842    -12.6
 supplement
Bilberry                 6,221        -3.7         1,348     -6.7
Black cohosh root        6,154         2.0         1,346      3.6
Echinaces               58,423       -20.4        18,515    -11.2
Evening primrose         8,892        -1.0         1,976      5.2
Garlic                  61,212       -20.0        14,145    -18.9
Ginkgo biloba           99,084       -32.1        25,557    -26.4
Ginseng                 62,516       -25.2        16,275    -22.9
Grape seed               7,867        -5.7         1,566     -2.1
Green tea                3,155        39.4           580     11.3
Kava kava               14,683       -16.2         3,851    -14.1
Milk thistle             8,912        14.6         2,092      7.2
Saw palmetto            43,851        -2.5         8,528     -2.5
Soy                     41,039       115.6         9,142    139.9
St. John's Wort         55,988       -45.4        14,663    -38.1
Valerian                16,825        70.5         4,978     84.7
                          Drug                      Mass
                  Dollar sales    % change  Dollar sales    % change
                       in 000s                   in 000s
Category total-
 supplements          $1,308.2(B)     -5.9%     $1,183.8(B)     -1.2%
 and vitamins
Total herbal-          232,012       -12.5       218,099       -19.2
 supplement
Bilberry                 1,965       -12.7         2,908         5.2
Black cohosh root        2,488        11.7         2,320        -7.4
Echinaces               26,301       -20.9        13,607       -29.3
Evening primrose         3,612       -15.1         3,304        16.1
Garlic                  22,073       -21.9        24,994       -18.8
Ginkgo biloba           36,983       -33.4        36,544       -34.3
Ginseng                 23,550       -20.8        22,691       -30.7
Grape seed               2,326        15.3         3,975       -15.8
Green tea                1,149        23.2         1,426        76.3
Kava kava                5,822        -8.3         5,010       -25.1
Milk thistle             3,435        13.1         3,385        21.5
Saw palmetto            17,349         0.7        17,974        -5.5
Soy                     15,294        86.5        16,603       136.3
St. John's Wort         20,076       -45.6        21,248       -49.3
Valerian                 7,267        78.7         4,580        47.3
Source: Information Resources Inc. for the 52 weeks
ended Jan. 7, 2001

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