NatureWell

Drug Store News,  Nov 19, 2001  

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LA JOLLA, Calif. -- NatureWell is making its push onto OTC shelves with a homeopathic migraine remedy called Migra Spray Walgreens was the first drug chain to pick up the sublingual pain medication, making it available in more than 3,475 outlets. Migra Daily is a dietary supplement positioned for relief of "cerebral tension and pressure," the package reads. Migra Daily contains essential B vitamins, calcium, magnesium, feverfew and white willow extract.

The company is developing an advertising campaign to support the migraine relief rollout.

NatureWell plans to introduce more products through 2002. James Arabia, NatureWell's new chief executive officer, commented, "We're looking at some other products for general pain relief, and we're also looking at a product for relief of arthritis pain." Those two products would both use a sublingual spray delivery device similar to that used for Migra Spray.

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