Kimberly-Clark

Drug Store News,  Oct 10, 2005  by Antoinette Alexander

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Kimberly-Clark's Huggies and Pull-Ups brands have teamed up with PBS Kids Sprout Network to better reach moms and morns-to-be.

The network, a partnership among Comcast, PBS, Sesame Workshop and HIT Entertainment, offers video-on-demand service with 50 hours of educational programming for preschool children each month.

As part of the alliance, Kimberly-Clark will explore the use of digital, online and VOD technologies to initiate Huggies and Pull-Ups cross-promotional content opportunities with network viewers.

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