General Foods International

Drug Store News,  Oct 10, 2005  

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General Foods International is expanding its internationally inspired product line through the introduction of Vanilla Creme and Vanilla Creme Sugar Free. Currently available on shelves, these new flavors mark the brand's second non-coffee flavor.

"We know that vanilla is a very popular flavor among consumers but it is not widely available as a hot drink option," said Kristen Manning, brand director for General Foods International.

General Foods International also is unveiling new, more contemporary packaging for its entire product line. The front of the packaging is an illustration of a postage seal or postcard from a foreign country, representing the international inspiration of each flavor.

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