OJ in HD

Prepared Foods,  May, 2008  

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PepsiCo's Tropicana Products has introduced Tropicana Pure Valencia 100% orange juice, the first of its kind from the company. Described as the most premium juice Tropicana has ever offered, Tropicana Pure Valencia is purportedly crafted from the top 3% of the company's Florida orange harvest; fewer than 15% of Tropicana's 400 groves qualify as potential sources of Valencia oranges for the new juice.

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Tropicana notes Valencia oranges have a "deep, rich color; exceptional juiciness; and succulent taste." They spend more than a year ripening on the tree, enhancing their sweetness. As Susan Logue, Tropicana's director of Juice Development, explains, "Tropicana Pure Valencia is fruit juice in HD [high-definition]. From the vivid color, bold aroma and rich, complex flavor, this juice delivers a delicious sensory experience for the juice lover, and it elevates the fruit juice category, much like HD televisions did for electronics."

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