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Involve yourself in a worthwhile program - programs of archery associations

Shooting Industry, Nov, 1998 by Carolee Boyles

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Step Outside

The Step Outside program has been under development by the National Shooting Sports Foundation, AMO, and other members of the shooting sports for the past couple of years. The original idea of the "Invite a Friend To Step Outside" program was to encourage individual sportsmen and women to ask a non-shooter to spend a day participating in any of the outdoor sports. Once introduced, a percentage of these non-shooters become interested in the outdoors. But the idea has expanded beyond that one-on-one approach to an organized group activity that can be initiated by a sportsman's club, a state agency, a company or a retailer.

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The program is limited only by your imagination. It can be designed around any aspect of the shooting sports, from sporting clays to archery. If you decide to spearhead a program you can literally come up with almost any concept you want for involving a group in the outdoors. The PR and marketing value of such an effort is tremendous.

If you don't want to put that kind of time and energy into developing a Step Outside program of your own, consider becoming involved in an ongoing Step Outside program in your area, or encouraging a local sportsman's club to organize.

Involve yourself in a worthwhile program - programs of archery associations

Shooting Industry, Nov, 1998 by Carolee Boyles

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