McDonald's adds 'sharkify' feature to filet-o-fish online game

Nation's Restaurant News,  March 3, 2008  

Tags: game, McDonald's Corp., online game

• E-mail
• Print
• Link

OAK BROOK, ILL. -- McDonald's Corp. has unleashed Sharkbait II, a follow-up to last year's Sharkbait online game, which has been enhanced to allow players to "sharkify" themselves.

The game, found on www.filetofish.com, tests how long players can keep a Filet-O-Fish sandwich away from hungry sharks. Players can "sharkify" themselves by creating a personalized shark avatar with facial, color and clothing features. Also new this year are local geographic areas where players can compete against others in the region.

The game supports a multimedia effort including TV and radio spots for the general and Hispanic markets, outdoor ads, point-of-purchase material and a mobile-phone component to promote McDonald's Filet-O-Fish sandwich.

Moroch Partners of Dallas created the game for the chain, which has nearly 14,000 U.S. units.

COPYRIGHT 2008 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT 2008 Gale, Cengage Learning