Expansion-minded Pollo Campero picks agency to strengthen brand

Nation's Restaurant News,  March 3, 2008  

• E-mail
• Print
• Link

DALLAS -- Chicken chain Pollo Campero has named Cranford Johnson Robinson Woods of Dallas as ad agency of record. Billings were not disclosed.

The agency will aid Campero USA Corp.--the U.S. affiliate of the Guatemala-based chain--and its franchisees in executing an integrated brand communications program to strengthen Pollo Campero's position in the quick-service category as it expands throughout the United States.

Dallas-based Campero USA signed an agreement in 2007 to begin opening units this year in Wal-Mart retail stores. Pollo Campero has 270 units in 11 countries, 38 of them in the United States.

COPYRIGHT 2008 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT 2008 Gale, Cengage Learning