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Food & Beverage Industry
Industry: Email Alert RSS FeedTexas roadhouse renews agreement with noted angler Mike DelVisco
Nation's Restaurant News, Feb 19, 2007
Louisville, KY. -- Texas Roadhouse, based here, has extended its sponsorship agreement with professional fisherman Mike DelVisco for another year.
As part of the agreement, DelVisco will make personal appearances at Texas Roadhouse restaurants throughout the country and will continue to wear the casual-dining chain's branded clothing during tournaments and appearances. His truck and boat will carry the restaurant's logo and pictures of its mascot, Andy the Armadillo.
DelVisco is a 17-year veteran of the Bassmaster Tournament Trail and host of "Bass Bytes," which airs on the Sportsman Channel. Texas Roadhouse, which has more than 250 units in 44 states, has been DelVisco's lead sponsor since 2003.
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