Perkins' first sweepstakes promotes introduction of All Day Scramblers

Nation's Restaurant News,  Feb 5, 2007  

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Memphis, Tenn. -- Perkins Restaurants & Bakeries has launched its first sweepstakes, promoting the introduction of its All Day Scramblers entrees.

Customers who order the entree receive a game piece and have a chance to instantly win food prizes or gift cards. The grand prize is $25,000, which will be awarded to the person who collects all the scratch-off letters on the game pieces to spell "Scramblers."

Scramblers consist of crispy fried potatoes and scrambled eggs and a choice of five different toppings. They are available for breakfast, lunch and dinner.

Perkins has "high expectations" that the sweepstakes will drive incremental sales, said Cheryl Ahlbrandt, senior vice president of marketing for the 481-unit family-dining chain.

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