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Food & Beverage Industry
Industry: Email Alert RSS FeedBurger King launches to boost gift card sales
Nation's Restaurant News, Dec 3, 2007
MIAMI -- Burger King has launched an instant-win sweepstakes in a push to sell BK Crown Cards during the holidays.
Customers who buy a Crown Card, the chain's reloadable gift card, during the "Fill Every Appetite on Your List" promotion will receive a holiday-theme envelope with a game piece, giving them a chance to win prepaid American Express cards with $50,000 or $10,000 worth of airfare from Orbitz. Five cards and 30 airfare awards will be given away during the promotion, which will run through Jan. 6, 2008.
Burger King has more than 11,200 units worldwide.
COPYRIGHT 2007 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT 2008 Gale, Cengage Learning
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