New Cracker Barrel slogan 'Comin" to 1,500 billboards

Nation's Restaurant News,  Nov 27, 2006  

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NASHVILLE, TENN. -- Cracker Barrel Old Country Store is putting a new ad slogan, "Comin' Right Up," on 1,500 billboards over the next four months in the first overhaul of the chain's outdoor-marketing theme since 2000, a vendor indicated.

The roadside ad spots introducing the family-dining brand's new tagline will be affixed to the existing billboards by the end of February, according to Nashville-based Buntin Out-of-Home Media.

The new billboard messages feature four-color photography and incorporate Cracker Barrel "brand icons," such as peppermint sticks, checkerboards and biscuits.

Cracker Barrel, the operator of 543 country-store-theme restaurants and adjoining gift shops, is owned by Lebanon, Tenn.-based CBRL Group Inc.

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