Little Caesars partners with Hasbro for game giveaway

Nation's Restaurant News,  Nov 20, 2006  by Gregg Cebrzynski

Tags: game, Hasbro Inc.

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Detroit -- Little Caesars, based here, has partnered with Hasbro Inc. for a national online sweepstakes and local in-store drawings for prizes from the game company.

Customers who visit a special website can enter to win a grand-prize vacation to any Beaches Jamaica Resorts, $500 in Hasbro games, online shopping sprees at Hasbro's website and Little Caesars gift certificates. Participating Little Caesars units also will distribute coupons for 10 percent off the purchase of Hasbro games and conduct drawings for a Family Fun Pack, which includes a Hasbro game pack, four Hot-N-Ready pizzas, and two orders of Crazy Bread and Crazy Sauce.

Marketing support includes freestanding inserts, point-of-purchase material, on-pack premiums and online programs. The promotion runs through Dec. 31.

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