Dairy Queen unveils 5-year plan for big push into China

Nation's Restaurant News,  Nov 19, 2007  

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SHANGHAI, CHINA -- International Dairy Queen plans to open 500 franchised branches in China over the next five years, according to a published report.

Instead of being developed in shopping malls, where Dairy Queen's 50-odd outlets in China are now located, the new units would have street-front sites and be near subway stations in 17 Chinese cities where DQ outlets already operate, China Knowledge Newswire indicated. It said Dairy Queen chief executive Chuck Mooty made the announcement in Shanghai.

The new units would make China Dairy Queen's third-largest market after the United States and Canada, the report said. Minneapolis-based Dairy Queen, a holding of Berkshire Hathaway, has more than 5,600 outlets worldwide.

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