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Industry: Email Alert RSS FeedTaco Bell enters race to roll products faster: chain's 'explore-in-store' test methods debut amid QSR flaps over rapid-fire rollouts
Nation's Restaurant News, Nov 19, 2007 by Gregg Cebrzynski
"We have a product testing in a Nevada market," he said while conceding that "it's in the fifth week, and it's not making the grade."
A new product must meet a designated sales benchmark before the chain would decide to try it as a limited-time offer or a menu item, DeLucia said.
gcebrzyn@nrn.com
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