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Industry: Email Alert RSS FeedCasual-dining chains break novel ads to stand out
Nation's Restaurant News, Nov 12, 2007 by Gregg Cebrzynski
Chili's and Applebee's have been leaders in the casual-dining segment, but they trail other competitors in trying to differentiate their brands, said Darren Tristano, executive vice president of Chicago-based Technomic Information Services.
"They have to do more," Tristano said. "You have to differentiate. It's not part of your strategy, it is your strategy."
gcebrzyn@nrn.com
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