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Industry: Email Alert RSS FeedBraum's adds contactless payment option
Nation's Restaurant News, Nov 12, 2007
OKLAHOMA any -- Braum's Ice Cream & Dairy Stores, based here, now supports ExpressPay contactless payment cards from American Express systemwide, the card company said.
ExpressPay cards use radio frequency identification technology to permit users to complete transactions by merely passing their cards near specialized readers, as opposed to lining up the magnetic stripe on the back of conventional cards in a prescribed manner before swiping.
Owned by W.H. Braum Inc., Braum's is a regional quick-service sandwich and treats chain with 276 retail sites in Oklahoma, Kansas, Texas, Missouri and Arkansas.
COPYRIGHT 2007 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT 2008 Gale, Cengage Learning
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