Shoney's first systemwide gift-card program is an aromatic effort

Nation's Restaurant News,  Nov 12, 2007  

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NASHVILLE, TENN. -- Shoney's new gift card program has a certain aroma about it: the aroma of strawberry pie.

One gift card in the program is the chain's first scented card, and the program itself is the first systemwide gift card introduction by Shoney's.

The chain added a strawberry scent to the card because "we wanted to introduce our first gift-card program with something memorable," said vice president of marketing Dan Bigelow.

Two other unscented cards in the program feature the Shoney's sign and the chain's bear mascot. Shoney's, which has 272 units systemwide, plans to introduce a chocolate-scented card and a card with a syrup aroma before the end of the year.

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