Croutons picks agency to develop integrated marketing program

Nation's Restaurant News,  Oct 29, 2007  

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CARLSBAD, CALIF. -- Fast-casual chain Croutons has chosen The Starmack Group of La Mesa, Calif., as agency of record.

The agency's first duty will be to design a new website for the chain as part of an integrated marketing campaign that is expected to include new in-store signage, promotion material, direct mail, print ads and a public relations campaign.

The chain has units in Carlsbad and La Jolla, Calif., and Bend, Ore.

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