OSI awards media duties for outback and Carrabba's to Carat

Nation's Restaurant News,  Oct 29, 2007  

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TAMPA, FLA. -- OSI Restaurant Partners Inc. has awarded media duties for its Outback Steakhouse and Carrabba's Italian Grill concepts to Aegis Group's Carat of New York.

The estimated $90 million account previously was handled by Havas' MPG of New York and Doner of Southfield, Mich.

OSI recently chose Cliff Freeman and Partners of New York to handle marketing for its Bonefish Grill concept. In addition to the 950-unit Outback and 230-unit Carrabba's chains, the company's other concepts include Fleming's Prime Steakhouse & Wine Bar, Roy's, Blue Coral Seafood & Spirits, Cheeseburger in Paradise and Lee Roy Selmon's.

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