Metromedia launches agency review for Ponderosa, Bonanza

Nation's Restaurant News,  Oct 29, 2007  

• E-mail
• Print
• Link

PIANO, TEXAS -- Metromedia Restaurant Group has launched an agency review of the $8 million account for its 340-plus Ponderosa Steakhouse and Bonanza Steakhouse concepts. The account budget includes creative and media duties for TV, radio, print, e-mail, direct mail, outdoor and interactive. Tracy Locke of Dallas has held the account for several years.

In addition to Ponderosa and Bonanza, Metromedia brands include Bennigan's Grill & Tavern, Steak and Ale, and The Plano Tavern.

COPYRIGHT 2007 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT 2008 Gale, Cengage Learning