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Food & Beverage Industry
Industry: Email Alert RSS FeedAnheuser-Busch
Nation's Restaurant News, Oct 28, 2002
Anheuser-Busch Inc. rolled out slope-shaped bottles and secondary packaging for its Michelob and Michelob Light beers. The new packaging, which features the brand's signature red ribbon and the words "All Imported Hops" is a departure from the traditional teardrop design. The new packaging will be supported by TV, radio and print advertising.
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COPYRIGHT 2002 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
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