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Industry: Email Alert RSS FeedLe Pain Quotidien picks Duval Guillaume for ad duties
Nation's Restaurant News, Sept 17, 2007
NEW YORK -- Bakery-cafe chain Le Pain Quotidien has awarded its global ad account to Publicis Groupe's Duval Guillaume.
The account, previously unassigned, was awarded without a review. Spending was not disclosed.
The agency's duties include ad and marketing support for the brand, focusing on new-store openings, in-store activities, events and promotions, as well as support for other traditional and nontraditional marketing programs.
Le Pain Quotidien, based in New York, was founded in Brussels, Belgium, and has 79 units in 11 countries.
COPYRIGHT 2007 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT 2008 Gale, Cengage Learning
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