Carl's Jr. rolls Patty Melt; Hardee's upgrades fries

Nation's Restaurant News,  Sept 10, 2007  

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CARPINTERIA, CALIF. -- Carl's Jr. has launched a new Patty Melt Burger as a limited-time offering. The launch follows sister chain Hardee's debut in May of the Patty Melt Thickburger.

Carl's Jr.'s new sandwich is a charbroiled beef patty smothered with grilled onions and American cheese on grilled rye bread. Franchisor-suggested prices are $2.89 for a single, $3.89 for a double and $4.59 for a Six Dollar Burger version.

Separately, St. Louis-based Hardee's launched Natural Cut French Fries. The thicker, skin-on fries replace the chain's former standard fries and are sold in $1.29, $1.49 and $1.69 sizes. A "Free Fry Day" promotion Aug. 24 gave away small orders of the new fries. Hardee's continues to offer curly fries.

Carpinteria-based CKE and its franchisees operate 1,101 Carl's Jr. and 1,905 Hardee's restaurants.

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