Morning, snack dayparts pick up steam at QSRs

Nation's Restaurant News,  Sept 10, 2007  

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Morning, snack dayparts pick up steam at QSRs
QRS traffic distribution by meal period

Increasing 1 share point or 867 million visits

                                                      Daypart
              YEAR ENDED   YEAR ENDED   YEAR ENDED     growth,
               MAY 2005     MAY 2006     MAY 2005     2005-2007

SNACKING
POSITION         23%          24%          24%            +8%

MORNING
MEAL/BRUNCH      15%          15%          16%           +10%

LUNCH            34%          34%          34%            +2%

SUPPER           28%          27%          26%            -1%

SOURCE: THE NPD GROUP/NPD FOODSERVICE/CREST

Note: Table made from bar graph.

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