Humane Society targets Wendy's in egg campaign

Nation's Restaurant News,  Sept 3, 2007  

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DUBLIN, OHIO -- Wendy's International is the latest target of the Humane Society of the United States' ongoing publicity campaign to urge national chain restaurants to purchase eggs from cage-free producers.

The not-for-profit animal welfare group ran a full-page ad in The Columbus Dispatch and launched a series of radio ads in Ohio accusing Dublin-based Wendy's of a "frosty" refusal to buy cage-free eggs for its menu items.

A Wendy's spokesman said the 6,600-unit burger chain is "very committed" to the humane treatment of animals. Last month, Wendy's said it would give buying preference to chicken and pork suppliers that practice humane treatment. However, spokesman Bob Bertini indicated there were supply-shortage issues involved in buying cage-free eggs.

Last March, rival Burger King said it would purchase 5 percent of its eggs from cage-free suppliers by the end of the year.

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