Hummers promote Ventura's trans-fat-free items

Nation's Restaurant News,  August 27, 2007  

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As part of its Trans Fat Solutions promotion, Ventura Foods recently launched four Hummers covered with a custom graphic wrap design to promote the availability of its trans-fat-free products. The vehicles are intended for use at trade shows, sales calls and promotional events to build awareness of the company's new platform of products, which includes a variety of margarines and butter blends.

The launch of the Hummers accompanies a front-of-the-house merchandising campaign designed to help Ventura's customer restaurants promote the trans-fat-free items on their menus.

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