Baja Fresh signs five-year beverage agreement with Coca-Cola

Nation's Restaurant News,  August 27, 2007  

Tags: agreement, beverage, Coca-Cola Co.

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THOUSAND OAKS, CALIF. -- Baja Fresh announced that it has signed a five-year beverage contract with The Coca-Cola Co. Under terms of the agreement, Coca-Cola Foodservice and Hospitality, the division of Coca-Cola North America that serves the restaurant and foodservice industry, will supply the 291-unit Baja Fresh chain, based here, with soft drinks including Coke, Diet Coke and Sprite, as well as Minute Maid juices and Evian and Dasani waters.

"Coca-Cola brings a full range of products and support, including marketing and consumer insights, as well as the best fountain drinks for our Baja Fresh restaurant customers," said Baja Fresh president James Walker. "We know they'll be great partners to help us grow our business and our profits."

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