El Pollo Loco rolls crisp taco, newer soft version

Nation's Restaurant News,  August 13, 2007  

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IRVINE, CALIF. -- El Pollo Loco's 371 units in seven states now match such competitors as Taco Bell and Del Taco by offering a hard-shell taco. The chain has also launched an upgraded version of its soft taco, and both $1.69 items contain El Pollo Loco's signature citrus-marinated, flame-grilled chicken.

The crunchy tacos are topped with lettuce and shredded cheese.

The new soft tacos are in warm flour tortillas and include lettuce, shredded cheese, sour cream, cilantro, cotija cheese and pico de gallo. The chain still offers its more snack-size tacos al carbon for 99 cents each.

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