Never been a better time to do business: O'Charley's good food & good times makes for a great franchise opportunity

Nation's Restaurant News,  July 30, 2007  

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O'Charley's is one of the leading casual-dining restaurants with a well-earned reputation for quality food preparation, attentive service and price-value. O'Charley's has been serving up Good Food & Good Times since 1971. Today, with more than 230 restaurants in 19 states across the Southeast and Midwest, O'Charley's is extending its brand nationally, with exclusive territories open for franchise development.

Recent enhancements have made O'Charley's an even more popular dining choice. These include a new building prototype featuring a distinctive exterior and warm and inviting interior; savory new menu items like Cedar-Planked Salmon and Whiskey Grilled Steak Sandwich; and the successful launch of Project Revo'lution, a comprehensive rebranding program that has the concept operating at peak performance. The fresh food, varied menu and neighborhood feel of O'Charley's restaurants make it not only a great choice for any occasion, hut also, the favorite local place for one million guests a week.

At the heart of O'Charley's steady growth is a strong balance of experienced restaurant management, solid unit economics, and sound expansion and site selection strategies. For our guests, this winning combination of operational experience and business acumen provides an appealing casual-dining experience in a comfortable neighborhood environment at a great value. For our potential franchisees, it means there's never been a better time to do business at the corner of Good Food & Good Times.

WHAT WE'RE FAMOUS FOR

Spanning all age and income categories, O'Charley's broad appeal begins with a focus on preparing consistently high-quality, innovative food and providing superior guest service. The varied menu emphasizes fresh preparation and features such signature items as aged, hand-cut steaks, freshly prepared fish, pasta and salads with special-recipe dressings. Traditional mainstays like O'Charley's unsliceably soft yeast rolls and Ooey Gooey Caramel Pie are among the favorites that keep guests coming back for lunch, dinner and our legendary Sunday brunch.

Each O'Charley's restaurant features a hand-painted mural that captures the unique history, culture and personality of the community. Our new prototype features warm, rich color schemes inside and out, a distinctive stucco exterior, bright exterior signage, and an interior space designed to enhance the guest experience and improve operational efficiencies, including a "back-of-the-house" design and technology upgrades that improve food quality and speed of service.

WHAT WE'RE LOOKING FOR

As the O'Charley's brand continues to grow, we are seeking experienced business owners and restaurant operators who are interested in developing multiple units in exclusive territories and by joining our team as franchisees, becoming an integral part of our continued success.

The O'Charley's franchise opportunity is best suited for operators with a history of success. We place emphasis on prospective franchisees' operational skill, ability to access sufficient capital, knowledge of real estate within their chosen market and shared operating values.

WHAT WE BRING TO THE TABLE

O'Charley's provides franchisees with a comprehensive and well-established support system designed to complement their own business talents.

Beginning with assistance in site selection, building construction, team member hiring and training, and new store openings, our highly experienced and energetic team works with our franchisees to help get their doors open on schedule and on budget.

O'Charley's also provides ongoing operational and marketing support, advertising campaigns and our ever-evolving menu--which reflects new and emerging flavor profiles and seasonal trends--keeps our guests interested in and excited about our concept and further differentiates O'Charley's from our competitors.

Our strategic sourcing team at our Quality Product Center helps to ensure not only the quality, but also the competitive pricing of our products through active purchase participation with our business partners.

These services and expertise, combined with the franchisee's own level of experience, help to instill and maintain the culture of success that has become synonymous with O'Charley's restaurants and increase the opportunity to capture market share and maximize returns well into the future.

WHY THE TIME IS NOW

With a proven formula for success and a well-established network of ongoing support for our franchisees, O'Charley's is uniquely positioned to build on its long history of success by offering new and exclusive franchising opportunities throughout the country. We are growing beyond our established markets to expand the O'Charley's brand to the entire United States, and the opportunity for experienced franchise owners to grow with us is here.

Be a part of our exciting growth plan. There are a limited number of territories available and we want you to have an opportunity before they are gone. This is a great opportunity for you to grow your business.