Taco Bell asks customers to become TV ad 'avatars'

Nation's Restaurant News,  July 30, 2007  

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IRVINE, CALIF. -- Yum! Brands Inc.'s Taco Bell chain has launched a search for real consumers who want to be virtual characters in a TV spot scheduled to air during the MTV Video Music Awards on Sept. 9. The 30-second spot will promote the chain's "Fourthmeal" late-night daypart and feature animated, 3D images--commonly known as avatars--of the three winners of the "TV Me!" promotion.

Using Gizmoz.com, the chain's marketing partner for the promotion, consumers can upload digital photos of themselves to create avatars and record a 15-second lip-synched audition in their own voices. The winners were scheduled to be chosen by July 25.

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