Benihana names agency of record for its teppanyaki restaurants

Nation's Restaurant News,  April 21, 2008  

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MIAMI -- Benihana Inc. has named Cronin and Co. LLC of Glastonbury, Conn., agency of record for the company's 60 Benihana teppanyaki restaurants.

Cronin will provide marketing communications support including strategic planning, brand direction, advertising, digital services, search marketing and other online marketing and promotional initiatives. Billings were not disclosed.

Benihana chose the agency not only for its expertise and capabilities but also for its "passion, effort and creativity," said Jeannie Means, senior director of marketing.

In addition to its teppanyaki restaurants, Benihana Inc. operates nine Haru restaurants and 17 RA Sushi restaurants.

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