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Thomson / Gale

Consumer scorecard

Nation's Restaurant News,  April 16, 2007  

QSR customers likely coming from home or office

Traffic distribution by prior activity; year ended Dec. 2006

                    DAYLONG     10 PM-5 AM

HOME                 42%          50%
WORK                 26%          22%
SHOPPING/ERRANDS     13%           5%
RECREATION            6%          12%
OTHER                13%          11%

Note: Table made from bar graph.

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