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Food & Beverage Industry
Industry: Email Alert RSS FeedTogo's to support new salad wraps with three TV spots, redesigned logo
Nation's Restaurant News, April 9, 2007
San Jose, Calif. -- Sandwich chain Togo's is set to launch three TV spots promoting a new line of Salad Wraps, which are designed as a healthful alternative for its target market of active consumers.
The spots show surfers, snowboarders and skiers and carry the tag, "Fuel For Your Fire." The 263-unit chain, a division of Dunkin' Brands Inc., has redesigned its logo to depict a human silhouette riding a surfboard-shaped sandwich. SenaReider of San Francisco and Monterey, Calif., created the campaign.
The new wraps include Santa Fe Chicken Salad, Mediterranean Tuna Salad, Cobb Salad, Asian Chicken Salad, Roasted Chicken Caesar Salad, Taco Salad and Farmers Market Salad.
COPYRIGHT 2007 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT 2008 Gale, Cengage Learning
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