Smoke and mirrors: Philip Morris swore off using print advertising to build its brands, but the magazine ad habit was harder to kick than anyone imagined

Folio: The Magazine for Magazine Management,  March, 2002  by Seth Mnookin

Tags: analysis, brand, Philip Morris USA, print advertising

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While Playboy's Dimonekas was one of the few publishers willing to talk openly about wooing tobacco money, Time Inc. should feel Philip Morris's cutbacks more than any other single magazine company. For the first nine months of last year, four Time Inc. titles combined to make up more than 35 percent of the company's magazine spending, with Time getting more than $9 million, People and Sports Illustrated both pulling down more than $8 million, and Entertainment Weekly racking up more than $4 million in Philip Morris money.

Looks like everyone finds tobacco a strong addiction.

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