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Ecologist, The, April, 2000 by Kalle Lasn
On a number of fronts -- full-cost accounting, information rights, corporate control, sustainable consumption -- I think we're on the verge of a great global mindshift -- a transformation of human affairs comparable in scale to the Renaissance and the Enlightenment.
As we plunge into this new century, I propose a toast: Cheers! Prosit! Kanpai! Hallelujah! May the best memes win.
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Kalle Lasn is editor of Adbusters magazine and author of Culture Jam -- The Uncooling of America
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