Sex-Role Stereotyping in Television Commercials: A Review and Comparison of Fourteen Studies Done on Five Continents Over 25 Years - Statistical Data Included

Sex Roles: A Journal of Research,  Sept, 1999  by Adrian Furnham,  Twiggy Mak

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(1.) To whom correspondence should be addressed at Department of Psychology, University College London, 26 Bedford Way, London WC1, Great Britain. Fax: 020 7436 4276. e-mail: ucjtsaf@ucl.ac.uk.

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